Redox Market

We created the visual identity for Redox Market, a nightlife street market by REDOX, Xiaohongshu’s youth-culture sub-brand. Drawing from the concept of urban organisms, the system imagines the city as an ecology and its visitors as nocturnal hunters navigating a night-time forest.

A green-led palette reinforces the event’s sustainability focus while amplifying its raw, stylish nightlife atmosphere. The identity brings together 50 creators and their curated second-hand selections, framing reuse and cultural exchange as an authentic expression of contemporary youth culture.